Pharmaceutical Public Relations
This paper examines the public relations practices of three pharmaceutical companies: Merck and its product VIOXX, Pfizer and its product Celebrex and Johnson & Johnson and its Direct-to-the-Consumer (DTC) marketing campaign. -- 3,000 words; 9 sources; APA
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Effective Public Relations
A discussion regarding the strategy of successful public relations programs. -- 1,575 words; 4 sources;
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Effective Public Relations
A look at the purpose, function and importance of effective public relations. -- 675 words; 3 sources;
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Effective use of Public Relations
Examines three public relations successes: Coca-Cola during WWII, Tylenol and Apollo 13. -- 690 words; 3 sources; APA
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Public Relations in Action: Effective Public Relations
A discussion of the effective public relations plans of Johnson and Johnson, ValuJet Airlines, and the President Clinton-Monica Lewinsky scandal. -- 2,663 words; 1 sources; MLA
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